Skilful storytelling converts
marketing effort into sales
CorpCommsAsia is led by Harry James, who believes corporations are failing to create comms compelling enough to be noticed, digested AND acted upon.
Firms wrongly asssume an audience will read whatever they publish, while many copywriters seem more interested in literary self-gratification than converting readers into customers or supporters.
Grabbing attention and holding it to the point of persuasion is a crucial storytelling skill. Others include taking the shortest route to the sharpest clarity and making text instantly understandable.
Read on to see what he can do for YOU.
BACKGROUND
Harry founded CorpCommsAsia in 2004. His last corporate post was at Hong Kong’s PCCW-HKT Group as VP Corporate Communications. This followed tenure as Head of Corporate Affairs at the Bahrain Telecommunications Company (Batelco) and as VP, PR & Media, Asia Pacific for British Telecommunications (BT). In an earlier career, Harry worked as a mainstream journalist for leading UK newspapers including the Sun and Mail on Sunday.
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COMPETENCIES
Marketing, customer, employee & executive communications
Social media copy/caption creation
Copywriting, editing & press releases
Leadership speeches
Video & presentation scripts
Brochures, annual reports & formal bid documents
Why
AI cannot help you
Creating compelling marketing content is about knowing how to “connect” with readers at the human level. This is “emotional intelligence” at work.
Artificial intelligence can’t do that because it lacks the emotion required to empathise with humans.
Holding a reader’s attention sufficient to convert him or her into a customer requires skilful use of emotional intelligence. NOT artificial intelligence.
AWARDS
• Global Silver Award for written-text category, ARC annual report “Oscars”
• Global Bronze Award in Asia Pacific category, ARC annual report “Oscars”
• BT Worldwide Individual Quality Award for Corporate Communications
• British Association of Industrial Editors Award of Excellence
• British Association of Industrial Editors Certificate of Merit
• MerComm International GALAXY Awards Competition
• Vision Awards for writing annual reports
BLOG
CLIENTS
