Skilful storytelling spawns sales
Many companies assume their audiences will read whatever’s published. They won’t. Readers have to be won over.
Harry was a journalist on UK national newspapers and knows a story dies a death if the first line fails to grab readers.
He follows the same discipline when writing commercial material, so takes the shortest route to the sharpest clarity. Result? Copy that’s absorbed and acted upon.
Let me be your go-to guy! I’ve led corporate comms teams, so I know what “good” looks like and understand the need for speed. What’s more, I cost a fraction of a full-time hire.
Humanising your AI-generated content to win hearts & minds
AI generates copy fast but it’s generic and lifeless so fails to “connect” at the human level.
Harry works as a "strategic editor and humaniser" to make sure AI-initiated comms assets win hearts and minds.
He equips AI-written content with the power to influence emotional intelligence and convert readers into customers, allies or supporters.
From best-selling newspapers
to corporate communications
Harry has handled communications for corporations in Asia, the Middle East, Europe and the US.
After working as a journalist on UK national newspapers, he ran communications for world-class telecoms groups before founding CorpCommsAsia in 2004.
He’s since been crafting narratives in Hong Kong for the likes of BlackRock, PCCW Group and Hutchison among others.
As well as offering a full commercial writing/editing service, Harry helps clients win customers by enabling AI-generated content to “connect” at the human level.
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COMPETENCIES
Marketing, customer & employee communications
Eye-catching marketing and internal messaging that keeps employees informed and onside.
Social media
copy/caption creation
Punchy posts and captions crafted by a former journalist trained to spot legal pitfalls.
Copywriting, editing & press releases
Press releases written by a former journalist who
knows what news editors actually want.
Speeches & executive communications
Letters from the CEO, executive messaging & speeches written to ensure audiences remember what’s said.
Video & presentation scripts
Persuasive scripting for
videos and presentations.
Brochures, annual reports & formal bid documents
ARC annual report “Oscars”
Global Silver & Bronze winner
AWARDS
• Global Silver Award for written-text category, ARC annual report “Oscars”
• Global Bronze Award in Asia Pacific category, ARC annual report “Oscars”
• BT Worldwide Individual Quality Award for Corporate Communications
• British Association of Industrial Editors Award of Excellence
• British Association of Industrial Editors Certificate of Merit
• MerComm International GALAXY Awards Competition
• Vision Awards for writing annual reports
BLOG
Trusted by global brands and some of Hong Kong’s largest firms
